Singapore International Storytelling Festival 2010

Origins: Asia Pacific Business Narrative Conference

7 & 8 Sept 2010, 9.00am to 5.30pm
The Legends, Fort Canning Park

Origins aims to foster the practice of business storytelling and narrative techniques in the Asia Pacific region and to build awareness among government agencies and corporations of the power of storytelling and narrative for business.

Great leaders are storytellers who understand the persuasive power of stories. Join us at this 2-day Conference on Business Narrative and learn how to lead and inspire success through compelling stories.


Day 1 (Sept 7th 2010) – Business Narrative Conference

9.00 - 9.30am “Welcome to Country”
Rosemarie Somaiah, Asian Storytelling Network
A story-based introduction to give insight into both Singapore and the theme of the conference.
9.30 – 10.30am Keynote: “Experience, Vividness and Energy: Stories in Organisations”
Victoria Ward, Sparknow
In this keynote, Victoria will introduce three powerful ways of using story in organisations:
- for rich knowledge transfer and culture-building;
- for ensuring that policy-making is grounded in a lived reality;
- for connecting practice with strategy.
10.30 – 11.00am Networking Break
11.00 – 12.45pm

Stories in Action: Case Study Café
Participants will hear about case studies from narrative practitioners from the Asia Pacific region, and participate in round-table discussions with the case presenters. Case studies to be discussed include:

  • Angelina Seah (Singapore), Cognitive Edge › using narrative techniques for employee engagement in Singapore
  • Cecilia Chia (Singapore), Ritz Carlton-Millenia Singapore › storytelling to align 35, 000 employees worldwide around Ritz Carlton’s service culture
  • Lt. Col. Karuna Ramanathan (Singapore), Singapore Armed Forces › storytelling for leadership development in the Singapore Armed Forces
  • Olivier Serrat (Philippines), Asian Development Bank › using stories to humanise a corporate culture, contextualise knowledge assets and build a “living history” at the bank
  • Chet Chetsandtikhun (Thailand), Siamentis › story listening to gain consumer insights
  • David Drake (Australia), Center for Narrative Coaching › connecting stories from various times to drive culture change in a professional services firm
  • Moya Sayer-Jones (Australia), Only Human Communications › how stories gave insights into stockholder relations and galvanised interest in the work of Regional Arts Australia
  • Nerida Hart (Australia), HartKnowledge Consulting › using narrative techniques for capacity building in the agriculture and natural resource management sector
  • Terrence Gargiulo (United States), Making Stories › using story techniques to help build a unified global IT group at General Motors
  • CHRIS BURMAN (SOUTH AFRICA), University of Limpopo > using narrative techniques to evaluate the impact of a HIV/AIDS prevention programme among young men in South Africa
12.45 – 1.45pm Lunch
Participants to sign up for the Techniques Marketplace (see below)
1.45 – 3.15pm Techniques Marketplace
Case presenters teach a technique (E.g. from their case study) in small groups. Participants are to join the sessions they are most interested in
3.15 – 4.45pm Networking Break
3.45 – 4.45pm Story Slam
Story Slam is a storytelling competition where conference participants (maximum of 10) can sign up to tell a story in less than five minutes on the theme “Surviving in adversity”. A panel of five conference participants will judge the stories and declare a winner.
4.45 – 5.30pm Insights and Ideas from Origins 2010
Facilitated by Shawn Callahan and Patrick Lambe, this conference dialogue involves the participants in drawing out issues, themes and calls for action from the day’s proceedings.

Day 2 (Sept 8th 2010) – Narrative Workshops

Participants will be able to sign up for half-day workshops led by conference speakers on practical storytelling techniques and the use of narrative approaches in organisations.

Morning Workshops (9.30am – 12.30pm):

  • Shawn Callahan, Anecdote › Practical Techniques for Story Elicitation for use in understanding culture, identifying leverage points for change, and sparking action
  • Sandra Baigel, Voice & Word › Vocal Techniques for Powerful Storytelling
  • David Drake, Center for Narrative Coaching › Working with Stories in the Present Moment to Facilitate Change

Afternoon Workshops (2.00 – 5.00pm):

  • Victoria Ward, Sparknow › In Their Shoes – the four step method developed for the Royal Mail for using story techniques to imagine and transform the workplace
  • Terrence Gargiulo, Making Stories › Awakening People’s Story Capacity for Performance
  • Patrick Lambe, Straits Knowledge › Producing and Working with Archetypes from an organisation’s stories to “read” the culture and identify change opportunities and barriers

Who should come:

Leaders; Change managers and change activists; Managers in knowledge management, organisational development and organisation learning roles; people in corporate/ strategic planning, instructional design, coaching, mentoring, communications, branding, marketing and sales roles.

Download flyer

Visit for blogs and case studies relating to the conference.


2 Days

1 Day

Half Day

All prices are in Singapore dollars and GST inclusive. Register Online!

Organised in partnership with Silver Sponsor SUPPORTERS